Brand Voice Lead

Join Castlery as our inaugural Brand Voice Lead and shape the narrative of a globally recognized brand. In this newly created role, you will be the architect of our brand's voice, ensuring consistency and impact across all markets. Your expertise in copywriting and content strategy will be pivotal in driving our brand's identity and messaging, particularly in Indonesia's dynamic market.

Daily, you'll collaborate with cross-functional teams to develop compelling narratives that resonate with our diverse audience. Using tools like Adobe Creative Suite, Canva, and Google Workspace, you'll craft content that aligns with our brand's vision. This role offers a unique opportunity to grow within a rapidly expanding company, with the chance to influence the brand's voice on a global scale.

📋 Tanggung Jawab Pekerjaan

• Develop and execute brand voice guidelines for Castlery's Indonesian market, ensuring consistency across all digital and print channels.
• Create compelling copy for website content, social media, email campaigns, and marketing materials using tools like Adobe Creative Suite and Canva.
• Collaborate with marketing, design, and product teams to ensure brand messaging is cohesive and on-brand.
• Conduct market research to understand audience preferences and tailor content accordingly.
• Monitor and analyze content performance using Google Analytics and other relevant tools to refine strategies.
• Stay updated with industry trends and best practices in copywriting and content strategy.
• Contribute to the development of brand campaigns and initiatives that align with Castlery's global vision.
• Provide training and support to internal teams on brand voice and messaging.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in copywriting and content strategy, with a proven track record in brand voice development.
• Strong understanding of Indonesian market dynamics and consumer behavior.
• Proficiency in English and Bahasa Indonesia.
• Experience with Adobe Creative Suite, Canva, and Google Workspace.
• Certification in copywriting or content strategy is a plus.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.

🛠️ Keahlian

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